A Channel’s Identity Is As Important As The Programmes It Shows

New More 4 LogoTelevision branding is a tricky game sometimes. Some channels can pull it off so well, you only have to take a look at their logo to know what channel you’re watching. Others unfortunately are proof that there are people out there with no heart for branding. I say this because today More4, Channel 4’s sister ‘adult channel’ relaunched and repositioned itself with a fresh and distinctive new look. Continue reading A Channel’s Identity Is As Important As The Programmes It Shows